Revitalizing Growth in a Saturated Market
Chapter Aesthetics, one of the largest med-spa chains in the eastern United States, had long enjoyed strong organic growth. For years, they led the marketplace and expanded quickly. But as competition grew and the market became saturated, their growth began to slow. Bookings were declining, conversions were down, and they needed a strategy that would help them stay ahead.
That’s when they partnered with us.
Finding the Right Formula
When we started working with Chapter in 2023, they were spending heavily on Google Ads, paying around $100 per booking while generating fewer than 10,000 bookings per year. The challenge was clear: reduce costs and increase volume without sacrificing quality.
Our approach was to build a multi-city advertising strategy, controlling appointments at the city level. By hyper-segmenting campaigns, we were able to tailor spend, targeting, and creative to match the demand and dynamics of each local market.
Results That Delivered
The impact was immediate:
- Bookings doubled to more than 20,000 in just 12 months
- Reduced cost per booking by 20%
- Restored growth momentum in an increasingly competitive market
This approach not only reversed the decline but set Chapter up for long-term scalability.
Looking Ahead
As of the first eight months of 2025, Chapter Aesthetics has already surpassed last year’s total bookings. With performance continuing to climb, they are on track for an additional 25% growth this year.
What began as a turnaround project has evolved into a growth engine, keeping Chapter Aesthetics at the forefront of their industry.
